From Vancouver to Amsterdam: One marketing executive's journey into social entrepreneurship


credit: Flickr

It took one trip to Amsterdam to spark one cycling enthusiast's vision and set him on the path of social entrepreneurship. Lee Feldman, prior to his arriving in Amsterdam, was a successful digital marketing executive with a passion for cycling, which he inherited from his father early in his life. After a number of years working in Amsterdam, a seminar at THNK Creative School of Leadership inspired Feldman to leave the marketing industry and pursue ventures in which he believed he could make a difference.

CycleSpace was his brainchild, and under it several biking initiatives have been lifted off the ground to make the world a happier, healthier, more efficient place. Amsterdam is already aloft with cyclists making the switch from vehicles to reduce emissions, which makes it the perfect playground for Feldman to try his numerous new ideas.


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Edited by: Michael Saunders

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