Braveen Kumar, part of the content team at Shopify, writes to use business as a means of creating positive change.
Kumar describes social entrepreneurship, where he states that social enterprises measure success based on a "triple bottom line" that include the three P's: people, planet, and profit.
He also discusses the benefits of building a social enterprise, the importance of embedding social responsibility in an organization, finding the right products to sell with a mission, some social enterprise examples, social enterprise funding, and marketing the social mission.
Kumar notes that social enterprises enjoy the following benefits that help them succeed: mission-based branding, partnership opportunities, press coverage, and certifications and support systems.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.