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In this BizTech article, it tackles how nonprofits can improve fundraising and efficiency by properly storing, securing, and managing their data and information while maintaining their donors' trust.
Nonprofits can utilize CRM platforms, which allow them to store donor data in ways that make the information easily accessible for critical tasks.
Tools like CRMs can also help cultivate donors, thereby providing nonprofits easy access to information about engagement history to help communications teams decide which strategies will work best in encouraging donors to increase the size od their donations and gifts.
Since data security is essential for maintaining donors' trust, nonprofits should also take steps in ensuring protection of donor data.
Calvin Hennick, tech writer and contributor to BizTech, recommends that nonprofit websites must have SSL certificates and should incorporates tools like anti-virus, anti-malware, firewalls and intrusion prevention systems. He also advises that global charities must comply with General Data Protection Regulation (GDPR) rules, and should take advantage of risk assessment tools and other solutions to do so.
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Social Entrepreneurship
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Building a Million Dollar Company Where Everyone Counts
Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.