How UPS, Bayer, and Rubicon Carbon are driving impact through sustainable technology


credit: Ecotourism CA

When UPS was founded in 1907, it started with two entrepreneurial teenagers and a bike.

Well, bikes again.

Fortune reports the 115-year-old company is working to be carbon neutral by 2050.

And that means finding new ways to deliver that are cost effective, efficient, increase our productivity, and use the resources we have widely.

"Throughout our history, we've said, 'Let's find new ways to deliver that are cost effective, efficient, increase our productivity, and use the resources we have widely,'" says Laura Lane, executive vice president and chief corporate affairs and sustainability officer at UPS.

And that innovation includes an e-bike delivery system that started in 2012 on the streets of Hamburg, a solution that has since been expanded to dozens more cities.

While there is no easy solution to developing sustainable strategies and solutions to drastically curb climate change, experts agree that substantial capital investment is required.

Jennifer Jenkins, chief sustainability officer at Rubicon Carbon, says research shows that $3.5 trillion must be spent each year between now and 2050 to develop the right sustainable technologies to save the planet.

"We need all the solutions we can get," she says.

Rubicon Carbon launched just this week with an initial capital commitment of $300 million from private-equity firm TPG'

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