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"This grant isn't just a donation; it's a lifeline."
That's what Sean Reading, senior national business manager at Coca-Cola Europacific Partners, had to say about the foundation he works for, the Coca-Cola Australia Foundation, after nominating Bears of Hope for a $25,000 grant.
The not-for-profit bereavement support service in New South Wales, Australia, will use the money to expand its face-to-face counseling services to families in regional and rural areas, per a press release.
"The support from the Coca-Cola Australia Foundation is instrumental in aiding us to reach more families, offering a comforting hand through our Face-to-Face Counseling Services during their time of profound grief," says Toni Watson, co-founder of Bears of Hope.
Each "Bear of Hope" donated by a family is a "heartfelt tribute to their own child and reinforcing a compassionate community," per the press release.
The grants are part of the foundation's 2023 Employee Connected Grants program, in which 38 charities were chosen to receive a total of more than $568,000.
"Every day, dedicated individuals show up with passion and ambition to make a difference, so it's a privilege for the Coca-Cola Australia Foundation to support charities that
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