Giving to a charity is a great way to improve your company's image and profits. This article tells how to decide what charity to give to, what to give them, how to advertise your donation efforts.
Giving to charities improves employee morale too.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.