Michelle Wright, Founder and CEO of Cause4, explains why the rise of the corporate foundation will be the new philanthropic trend for 2014.
For Wright, the corporate foundation model typifies a brave new world for companies wanting to give something back and develop their brand. Wright makes it clears, "There are huge opportunities in a corporate foundation model to genuinely demonstrate a company's commitment to charity and wider society."
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Here are the star companies that have succeeded in their corporate social responsibility (CSR) programs. The companies were gathered by Civic 50, a national initiative to survey and rank S&P 500 corporations on how they engage with the communities they serve and utilize best practices in their corporate cultures.