The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg. They defined their purpose as administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering, and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed, or nationality.
Over the past years, the foundation's programming has continued to evolved. They strive to remain innovative and responsive with the ever changing needs of the society.
the foundation's mission is to support children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.
Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, cannot be tackled by questioning the return on investment.