The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg. They defined their purpose as administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering, and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed, or nationality.
Over the past years, the foundation's programming has continued to evolved. They strive to remain innovative and responsive with the ever changing needs of the society.
the foundation's mission is to support children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.
Funding for social enterprises and housing associations are extremely lacking. Nick O’Donohoe, Chief Executive, Big Society Capital points out that there is a need to “build bigger, more stronger, more resilient social enterprises” because they are “critical to growth and prosperity and quality of life in our community.”