The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg. They defined their purpose as administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering, and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed, or nationality.
Over the past years, the foundation's programming has continued to evolved. They strive to remain innovative and responsive with the ever changing needs of the society.
the foundation's mission is to support children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.
One of the most significant challenges to social entrepreneurship and innovation is ensuring a diversity of approaches and participants in the movement. To truly deliver meaningful social change the leaders of the effort must share perspectives of the challenges faced by communities across the U.S. that can most appropriately come from members of those communities. Ashoka, through its All America initiative seeks to increase the diversity of social entrepreneurship practitioners.