The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg. They defined their purpose as administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering, and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed, or nationality.
Over the past years, the foundation's programming has continued to evolved. They strive to remain innovative and responsive with the ever changing needs of the society.
the foundation's mission is to support children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.
Tom’s, the social enterprise popular for its shoes, has released a pair of shoes and a pair of shades to benefit Make It Right, a nonprofit founded by Brad Pitt in 2007 that builds affordable, green homes, buildings and communities for underserved and low-income populations.