A study from the John S. and James L. Knight Foundation called the Soul of the Community showed social offerings, openness and aesthetics are far more important than peoples' perceptions of the economy even in tough economic times.
The foundation strives to take this information through the Soul of the Community and use it to make the community even better and even more beloved than it already is.
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While philanthropy, social responsibility and corporate governance all already play a role, we will probably see more powerful contributions when companies embed social innovation into their core business strategies and operations.