TechSoup takes a closer look at giving patterns as it explores seven steps to fundraising from millennials.
According to a Millennial Impact Report, it indicates that Generation Y believe that they can make a personal difference in the world.
Steps include: 1) Get to Know Gen Y, 2) Know How Millennials Tend to Give, 3) Set Up Online Fundraising: It's Key, 4) Build Relationships to Foster Trust, 5) Offer Experiences, 6) Provide Volunteer Opportunities, and 7) Create Ownership.
TechSoup states that millennials are a big part of the future of fundraising. By getting to know them and using techniques that appeal to them, it will help ensure fundraising success in years to come.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.