Many tiny hyperlocal and community media organizations don't have ad sales employees, and their audiences aren't acceptable to regional or statewide marketers because of their size.
The Ad Lab was designed to develop an advertising network among independent media companies in New Jersey. Broadstreet forecasts that a full year of investment might yield as much as 10–15 percent profit for the network.
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Three social enterprises were recognized at the 2013 President’s Challenge Social Enterprise Award for their major contributions to society. SATA CommHealth and Bliss Restaurant landed Social Enterprise of the Year titles, while Bettr Barista Coffee Academy bagged the award for Social Enterprise Start-up of the Year.