But in just five years, millennials will make up 50 percent of the workforce and create a defining culture of givers, according to the 2014 Millennial Impact Report.
The Millennial Impact Report, an annual report from the Case Foundation, The Chronicle of Philanthopy and Indianapolis-based Achieve that chronicles how the young generation gets involved with issues that matter to them, leaves little question that millennials want to do good.
In 2013, 87 percent of millennial employees donated to a nonprofit organization.
A key takeaway from the 2014 Millennial Impact Report was that most millennials are driven by causes and not necessarily the organization.
Often, the personal engagement comes well before a monetary donation is made, making millennial donors a part of the long game for nonprofit organizations. The Millennial Impact Report revealed that most millennials place an equal value on all their assets including time and energy. If you’re a fundraiser or an executive director of a nonprofit organization, your primary checks are not going to be written by millennials for many years to come unless you’re in Silicon Valley and have hundreds of millennial millionaires around the corner.”
A trend that has remained evident in all four years of the Millennial Impact Report is that millennials are heavily influenced by the decisions and behaviors of their peers.
This means that millennials and millennial donors are putting far less stock in the messages and marketing tactics of each organization and relying more on the firsthand accounts of their peers.