Telcos to launch pSMS donation pilot | Fundraising & Philanthropy Australasia Magazine
Premium SMS donations will be trialled in Australia in a 12 month pilot, with telecommunications companies calling for expressions of interest by April 8 from charities that would like to participate.
Premium SMS or pSMS has for some time been considered the Holy Grail of mobile giving in Australia after its success in the UK. We are proud to support a program that will allow individuals and charities to use the power of mobile to help make a positive difference.”
The news comes 17 months after Australian nonprofits joined forces with the peak industry body, Fundraising Institute Australia, to work on a whole-of-sector strategy for pSMS giving to become a viable fundraising medium across all telecommunication networks.
Click here to download the Expressions of Interest Guidelines to participate in the pSMS giving pilot.Click here to read what Fundraising Institute Australia CEO Rob Edwards wrote last April about pSMS giving in Australia.
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