Campus Community Campaign looks to students for raising funds – The Rotunda Online : News Campus Community Campaign looks to students for raising funds

The Campus Community Campaign has just come to a close after two weeks of fundraising in the hopes of receiving private funding for Longwood.

The campaign previously known as the Faculty and Staff Campaign has just this year opened up to receive donations from students in the hopes of motivating students who are currently at Longwood to get more involved rather than just alumni.

In addition to trying to increase donations by adding students, the campaign has extended their donation period from one week in years past to two weeks.

In this yearas campaign, there have been marketing strategies which included using signs displaying philanthropy statistics for students to easily read to and from class, as well as aPhilanthropy Mattersa banners and bows on the inside and outside of buildings.

The main strategy in raising funds by students was to appeal to the senior class, which is currently fundraising for their senior class gift. Tim Pierson, the vice president for Student Affairs, sent out a mass email to all Longwood students asking for a donation of $5 and explained the impact which it could make for the university.

In this yearas campaign, an alum has offered to match minimums of $5 donations from students in the effort to entice more students to donate.

Last Thursday, February 26, some students wore blue ribbons to signify that they have benefited from private funding through a scholarship and wouldnat be attending Longwood without the donation.

This day will also be in association with the Campus Community Campaign and will go towards not only the senior class gift but towards participation for each class in the campaign statistics as well.