Successes of Philanthropy, which is sponsored by foundations, aims to catch the eyes of movers and shakers in the nation’s capitol. A wide variety of philanthropies, from corporate, private, and community foundations to grant-making nonprofits, will submit successes stories to be published as part of the project.

“We’re not blessed with opportunities to have a television ad during the Super Bowl or a full-page ad in The Wall Street Journal,” said Doug Kridler, president and chief executive of the Columbus Foundation, which donated to the project and contributed a story about the revitalization of a once crime-ridden neighborhood in the Ohio capital.

A 2007 report commissioned by the David and Lucile Packard Foundation for the awareness effort found that more than half of “engaged Americans” could not name a single foundation on the first try, and just 11 percent could offer an example of a foundation’s impact on an issue they care about.

He proposed Successes of Philanthropy instead and now serves as the project’s “curator,” inviting foundations to contribute stories.

Diane Strauss, publisher of The Washington Monthly, sees Successes of Philanthropy “as a way to deepen our relationships with foundations, “some of whom we know, some of whom we don’t.”

If the magazine is able to double its fundraising for Successes of Philanthropy, the staff will consider publishing a special print issue on philanthropy, Ms.

Current donors include JP Morgan Chase & Co., the Robert Wood Johnson Foundation, the Ewing Marion Kauffman Foundation“>Ewing Marion Kauffman Foundation, Coca-Cola, the Chicago Community Trust, the Robin Hood Foundation, the Columbus Foundation, the Minneapolis Foundation, and the Gordon and Betty Moore Foundation.