Yesterday, I had the privilege of joining more than 600 people on a webinar to discuss important new findings.

Thanks to a group of partners that included the Omidyar Network, Ford Foundation and MacArthur Foundation, together with the Global Impact Investing Network and the Global Social Impact Investing Steering Group, we unveiled important new research that tracked and analyzed coverage of the topic of impact investing in traditional and social media over a 12-month period. As with any movement, words matter and can play a powerful role in informing, educating and activating those on the sidelines.

The good news is that impact investing has enjoyed mostly positive coverage and engagement in both traditional and social media. We must continue to commit ourselves to measuring the “impact” in impact investing. For instance, the Case Foundation has partnered with B Lab to bring new tools to companies everywhere who want to measure their social impacts “Measure What Matters” impact assessment tool has engaged more than 40,000 companies to date an important step forward.

The research also shines a light on how different audiences, investors, policymakers, entrepreneurs, philanthropists and high net worth individuals are engaging with each narrative, as it relates to a particular issue area. Indeed, within the field we recognize that it is decidedly unhelpful to paint impact investing as a silver bullet, but rather it becomes a new arrow in our quiver as we seek to champion all means in our efforts toward social impact.