Donors have more nonprofits to choose from — nearly 350 in all — and new activities are planned to draw attention to this year’s Give to Lincoln Day.

The 24-hour charitable giving event is Thursday, and Lincoln Community Foundation organizers hope to raise at least $3.5 million, said Pam Hunzeker, vice president of marketing for the foundation.

In its first four years, Give To Lincoln Day has raised nearly $9.5 million, including more than $3.2 million last year.

This year, the foundation will provide $300,000 for the match fund and each nonprofit will draw a proportional share of that, based on the percentage of the total money raised.

Of the 348 local nonprofit organizations on this year’s list, 40 have never participated in Give To Lincoln Day.

The new groups range from the arts to child care to animal services.

Also new this year will be hopscotch squares drawn by nonprofit groups that will link the Lincoln Community Foundation building at 215 Centennial Mall South to Tower Square.