It’s why we are drawn to the one-for-one model, which encourages consumers to buy a product because, in turn, the company will give something away to someone in need.
This is the brilliance of TOMS one-for-one model. Instead of having consumer purchases drive charity, why not have consumer purchases drive job creation, thereby providing a pathway for sustainability and an opportunity for the poor to empower themselves?
Three ventures doing notable work include: Oliberte, StreetCode Academy and EllieFunDay.
As grateful as we are to companies like TOMS for ushering to the front the need to use business for good, it’s paramount that we find other ways to serve the needs of the poor.