A once rich agricultural community, the country of Haiti has faced environmental devastation for decades. Here, outdoor lifestyle brand Timberland* saw an opportunity to make an impact.

Last week at the Sustainable Brands Conference in San Diego, Timberland screened “KOMBIT: The Cooperative,” a documentary film chronicling a five-year project to reforest Haiti in partnership with the Smallholder Farmers Alliance (SFA), a Haitian nonprofit farmer cooperative dedicated to reforesting the country. Farmers volunteer to tend to a network of nurseries producing one million trees annually, and in turn they receive training, seeds, seedlings and tools to restore their own crops yields.

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*Cone client