Dragons’ Den alumnus The 7 Virtues Beauty proves social enterprise and perfume can go hand-in …

Recently, more of those speaking engagements have been in the U.S., which is helping Stegemann spread the word about her growing social enterprise.

She recently launched a series of book club Master classes based on her book and in addition to being able to buy the book, participants can also purchase the perfumes. “We started getting requests from women who wanted to host their own book clubs.”

That has led Stegemann to work on a business plan based on a direct selling model that would create another sales channel for all her products.

“The book itself is all about empowering women and with Book Club Master Classes we’re creating an opportunity for women to become entrepreneurs,” she said, adding that the plan is to train Philosopher Queens to host the clubs and do product sales. There are also plans to create custom fragrances, giving people who attend the book club the opportunity to create their unique fragrance.

“We can keep freshening the Book Club Master Class all the time as we grow.”



UK will be celebrating its first national celebration of social enterprises dubbed as Social Saturday. World famous celebrity chef Jamie Oliver, who founded the Fifteen restaurant chain.




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Edited by: Michael Saunders

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