Sustainability and social entrepreneurship across MENA

By Shahd Alhamdan
Saudi Gazette

AMMAN The MENA region must create 60 million jobs by 2020 for young generations that will be looking to enter the workforce, according to experts at the ongoing AMWAJ 2016 forum in Amman, Jordan.

Amwaj, “waves” in Arabic, focuses on offering socially innovative ideas, sharing best practices, and finding practical solutions to build inclusive societies for a sustainable future in the MENA region.

The forum brings together leaders in environmental sustainability, social entrepreneurs and media to create a socially responsible community, both in water and energy conservation as well as social innovation.

During AMWAJ, the UN Secretary General Envoy for Youth, Ahmad Al Hindawi, said that the challenges that people face in the region revolve primarily around peace and security, education, employment, and participation. Stop looking for jobs and start inventing jobs,” Al Hindawi said.

He added that young people want to align themselves to companies that do things for society, while others do not want to work at companies anymore.
He mentioned that one of the biggest challenges for companies in the future would be attracting young talents, because most of them want to start their own business and be an entrepreneur.

“Today we have the largest generation of youth in history in this region.




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