April 10, 2015 5:00 pm
Published by Michael
Grand Prix Foundation of Long Beach shifts fundraising strategy from glamour to glitz From left, President of the Grand Prix of Long Beach Rick DuRee, Gala Co-Chair Lisa Viets, and six-time Grand Prix winner Al Unser Jr.
LONG BEACH >> Tuxedoes, evening gowns and all the glamour that goes with a black-tie event may not be the best way for some charities to raise money.
That’s a conclusion the Grand Prix Foundation of Long Beach’s leaders have reached, and one of the main reasons foundation President Rick DuRee said the nonprofit has canceled its annual Grand Prix Charity Ball and is altering its fundraising strategy by trading the formal affair for what he anticipates will be a more casual Monte Carlo Night event.
Long Beach Grand Prix organizers first announced the change in plans, which also includes a one-year-hiatus for its Grand Charity Golf Tournament, in February.
“Over the period of 20-some years, the whole concept of a black-tie event, I wouldn’t say it’s diminished, but it doesn’t have the same allure,” he said.
Its planned replacement, he ventured, may be a chance to attract supporters who would not have otherwise bothered with a black-tie event.
“Hopefully, we’ll have an infusion of people who haven’t been to the fundraising events before,” DuRee said.
That calculates to a net of $55,000, and although that amount may seem good, DuRee said there’s more to consider.
The issue is that during the 2014 gala, the foundation auctioned off an opportunity to participate in the Long Beach Grand Prix Pro/Celebrity Race for about $50,000. His rough estimate of the total costs planned for the Foundation’s Monte Carlo Night is $20,000.
DuRee said the foundation may continue to auction off a chance to drive in the Pro/Celebrity Race, but at some other occasion than Monte Carlo night.
If the foundation can get its costs down, perhaps so can potential supporters.
Last year’s gala tickets cost $150 for a single entry. What may work best for different organizations depends greatly upon a given nonprofits’ target audience.
In the Grand Prix Foundation’s case, part of the group’s bet is that a casual event with a gaming theme will draw more race fans than a ball, especially if they would have to change clothes between events.
“People aren’t as anxious to leave the track and go home,” DuRee said.
The foundation’s Monte Carlo Night is scheduled to take place Friday evening, the first day of Grand Prix weekend, at Renaissance Hotel Long Beach.
Past beneficiaries of the Grand Prix Foundation include Miller Children’s and Women’s Hospital Long Beach, Children’s Hospital of Orange County and Operation Jump Start, which is a youth mentoring organization in Long Beach, according to the foundation and its tax filings.
The foundation also has its own Robert E.