Match Day to take over Milwaukee on Thursday
The fundraiser, spearheaded by the Greater Milwaukee Foundation and facilitated by a donation platform known as Razoo, matches gifts proportionately so that all community giving is maximized.
While the Greater Milwaukee Foundation has not outlined a specific fundraising goal for the day, the organization hopes to exceed last year’s $3 million pot of donations, according to Ellen Gilligan, president and chief executive officer of the foundation.
“We would hope that our community’s generosity would be more expansive than last year, but we don’t set a specific goal,” Gilligan said.
Through Match Day, donors can log onto www.matchdaymke.org and direct a minimum of $10 to the agency or agencies they want to support. Donations are then matched proportionately according to the total collected by each organization during the day.
The fundraiser’s matching element is made possible by the generosity of Greater Milwaukee Foundation partners and supporters that, in addition to many of the foundation’s longtime donors, includes United Way of Greater Milwaukee & Waukesha County; Brewers Community Foundation, Inc.; The Ceres Foundation; The Faye McBeath Foundation; and Meijer.
This year’s Match Day organizations are: Advocates of Ozaukee; Cathedral Center; Center for Veterans Issues; Community Advocates, Inc.; Daystar Inc.; Family Promise of Washington County; Feeding America Eastern Wisconsin; Food Pantry of Waukesha County; Friends of Abused Families; Guest House of Milwaukee; Hebron House of Hospitality; Hope Center Inc.; Hope House of Milwaukee; Hunger Task Force, Inc.; Milwaukee Rescue Mission; Pathfinders Milwaukee; Sojourner Family Peace Center; The Salvation Army Milwaukee County; The Womens Center; and Walkers Point Youth and Family Center.
The majority of organizations involved are agencies that the Greater Milwaukee Foundation has had a history of supporting through its Basic Needs Fund.
Since introducing Match Day to Milwaukee in 2012, the Greater Milwaukee Foundation has used the fundraiser to draw attention and dollars to nonprofits whose services fulfill basic needs. “So I think people are drawn by the compelling nature of the organizations supported.”
That success has also emerged from the fundraiser’s matching element as well as from the ease of its giving platform, Gilligan said.
“The idea of giving up your Starbucks for the day and going online and making a difference for a hungry child or a victim of domestic violence or a teenage runaway is compelling and because it’s so easy (to donate) I think it makes a difference for people,” Gilligan said.
Match Day’s previous three events generated more than $7.6 million, according to the Greater Milwaukee Foundation, and welcomed a wealth of new donors to participating organization’s donor bases.
Last year, a third of Match Day donors were new donors to the organizations they aided, according to Gilligan.
“So (Match Day) really broadens the base of support and understanding among these organizations and the work they do in our community,” she said.
The 2015 fundraiser, which will also include a variety of social media promotions and competitions, will begin at 12 a.m.