The Hudson Institute's Obesity Solutions Initiative has reported in one of its recent studies that the food and beverage companies with higher sales from their better-for-you (BFY) foods and beverages perform better financially.
Better-for-you products are those that include no, low and reduced-calorie items, such as flavored waters or diet sodas, as well as products that are generally perceived to be healthier, such as yogurts and whole-grain cereals.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.