Why HBCUs Have to Harvest Philanthropy From Pettiness
Why HBCUs Have to Harvest Philanthropy From Pettiness | Jarrett L. I don’t like its political nature, its disconnection from real issues which impact and could improve our campus, and that so many in the national HBCU community and state legislature laugh and shake their heads at the spectacle our administration has become.
Unlike some of you reading this, I have the benefit of having served in an executive capacity at Morgan to know enough details about why things are the way they are. And my feelings weren’t shaped by bad experiences on campus, or a lack of solid income — I just do not see the difference between leadership at my school and leadership at other HBCUs where a lack of leadership acumen is silently draining the school of its appeal, morale and resources.
I do just enough to count towards the alumni giving rate, and to be able to say I helped beyond a five-dollar gift.
I know better, yet I do my worst. But when you multiply my anxiety times the 20 people I personally know who feel the exact same way or stronger, add it to the hundreds of students who exit Morgan every year with the same attitude, and add that to hundreds of employees and the thousands of alumni nationwide, you get a sense that four to five million could easily be 10 to 12 million annually if people weren’t so upset about a variety of issues.
Morgan State and other HBCUs must learn how to extract philanthropy from the pettiness; to find a way to reach the people who are upset with the university for legitimate and illegitimate reasons, and to find a way to convince them to give and support in spite of their discontent.
Advancement and development teams can spend months and years building relationships with wealthy individuals and families in the hope of a one-time sizable gift, but won’t invest in the resources to cultivate small gifts from hundreds or thousands of people every year. Magazines and emails are not enough — not in 2015, and not when funding disparities from federal and state sources are quickly shutting off support to black colleges.
Presidents and board members will spend time chatting up politicians, business leaders and celebrities for favor which never seems to come, all while forgetting those influential alumni who can, with one Facebook post, five phone calls or an email forwarded to 10 people, deliver a group of donors who has not seen or desired to see the campus in years.
Be they teammates, roommates, frat brothers, sorority sisters, bandmates or classmates — no HBCU graduate ever walks alone.