February 29, 2016 2:56 am
Published by Michael
The Cape Ann Chamber of Commerce has enough buyers lined up to get its Cape Ann license plates on the road.
It also has a new foundation in place to handle and distribute the net dollars realized from the sale of the plates back into Cape Ann’s four communities.
Now, CEO Ken Riehl says, the chamber needs the completed applications a and the cash to see the project through.
Riehl said this week the Chamber has more than 900 people signed up to get the plates, which is more than the 750 required by the Registry of Motor Vehicles to begin production under the new guidelines agreed to by the Legislature last year. But, as Riehl had noted at the time, the Chamber allowed residents or visitors to turn in applications for the plates without including a check to cover the $60 cost.
To receive the specialty plates, designed by Rockport graphic artist Annalei Babson, car owners will need to pay a one-time registry plate transfer fee of $25, and the RMV’s regular biannual renewal fee of $60 when the new plates arrive.
The plates, which Babson crafted as part of a Chamber contest when the project began in May 2014, feature four small panels depicting Gloucesteras Man At The Wheel, Rockportas Motif No. Checks should be made out to the Massachusetts Department of Transportation, he said.
Community role
The role of the Gloucester mayor’s office in serving as a drop-off point spotlights the community role the Chamber’s license plate project is expected to serve.
From the start, Chamber officials have emphasized that any money raised beyond the RMV fee and other costs will be steered back into the communities of Gloucester, Rockport, Manchester and Essex, with an eye toward regional promotion, economic development and local education.
To that end, the Chamber has now created the Cape Ann Community Foundation to meet the state requirements that any such project have a separate, federally recognized 501(c)(3) organization to manage and distribute any incoming money. The foundation, Riehl said, will have a board of directors comprised of representatives from each of the communities, and will be poised to move as proceeds become realized.
All of that, Riehl said, means the Chamber is prepared to reel in the plate fees and see the plates on Cape Ann’s and other roadways later this year.
“The Registry needs four to six months (for creating and delivering the plates),” Riehl said, “but if we can submit the minimum 750 completed applications and checks by (late) March, we’ll be seeing these plates on the road by the latter part of summer.
“That,” he said, “will be great to see.”
Staff writer Ray Lamont can be reached at 978-675-2705 or via email at rlamont@gloucestertimes.com.
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